Recognize and identify your hidden assetsĦ.16.9. Don't put all your eggs in one basket 6.16. Write only direct-response ads or sales letters 6.15. Avoid the ostrich theory of marketing 6.14. Reposition yourself as an expert in your industry 6.11. Offer extended guarantees and incentives 6.8. Use your competitor's resources and profit 6.7. Identify and work your current and past customer lists 6.2. 16 strategies to help you outmarket your competition 6.1. Bonuses can make a profound contribution to your overall sales proposition 6. People won't appreciate what you've done or will do for them unless you educate them to the facts 5.6. Advertising is nothing more than salesmanship multiplied 5.5. Never forget that marketing is the ultimate financial leverage 5.4. You must tell people what specific action to take 5.3. 6 Power concepts to improve performance in all areas 5.1. focus on the intended customer or client and no one else 5.
#JAY ABRAHAM 3 WAYS TO GROW A BUSINESS TV#
In your ads, TV and radio commercials, and direct mailings etc. Stick with marketing campaigns that are still working, whether you're tired of them or not 4.10. Tell your customers or clients the "reasons why" 4.9. Accurately determine and address the real needs of your prospects and customers 4.8. Make doing business with you easy, appealing, desirable and fun 4.7. Recognize that you have to both sell and "educate" your way out of a business problem 4.6. "Institutionalize" your relationship with your customers or clients 4.5. Develop a powerful Unique Selling Proposition 4.4. "Program" your customers or clientsģ.1.6.
Endorse other people's products or services to your listģ.1.5. In order to grow your business, one way of doing it is to increase the number of customers that you have. Communicate personally with your customers or clients by phone or letter to maintain a strong, positive relationshipģ.1.3. Develop a back-end of products and/or servicesģ.1.2. 6 ways to Increase your frequency of purchaseģ.1.1. Change the profile of your products or services to be more "up-market"Ģ.1.6. Increase your pricing (and your margins)Ģ.1.5. Package complementary products and services togetherĢ.1.4. Increase the frequency that the average client buys from you get each customer to buy from you more often. Increase the average transaction value encourage each client to buy more at each purchase. 6 ways to Increase your average transaction valueĢ.1.3. Increase the number of clients turn more new prospects into paying customers. Give your customers or clients "reasons why" 2. Increase the sales skills of your staffġ.3.4. 4 ways to increase your inquiry-to-sale conversion rateġ.3.1. Communicate frequently to nurture your customers or clients 1.3. Make sure you are delivering higher than expected levels of serviceġ.2.3. Contact inactive customers and ask "Is anything wrong?"ġ.2.2. 3 ways to increase your customer retention rateġ.2.1. Increasing perceived value through better customer or client educationġ.1.12. Special events and information nightsġ.1.11. Acquiring customers at break even and making a profit on the back endġ.1.8. 12 ways to grow more customers and clientsġ.1.2. It would be nice for me to give examples of each category but I think it’s much more powerful for you to take an hour and brainstorm ways to increase business and then to see in which of these three your ideas fall into.ĭoing this will help cement this concept, that’s at the heart of all of Jay Abraham’s work, in your mind.Jay Abraham guidebook by Aravind Mohanoor 1. Just thinking of all your marketing and business activities as falling in one of these three categories will help keep you focused and will quickly give you a boost in revenues and profits.
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